Bounce is a brand of fabric softener sheets. I made their new logo more energetic, especially with how it looks like it’s literally bouncing in motion. I came up with the concept of molecules and bubbles from the clean smell that it gives, which later gave me the idea to introduce laundry pods and a detergent line to help expand their target market.
Designing merchandise for R&B singer Eric Bellinger was a fun project to work on. I started working on the Poster first, focusing around the idea of an outdoors acoustic performance. The Poster and T-Shirt are supposed to be sold at the merch booth during the show. The Meet And Greet Pass is for those who want to pony up and meet him to get something signed and take pictures and whatnot. It's got a tropical aesthetic that is starkly contrasted by the sharp images of the singer himself. The colors release a summertime vibe that transferred over to the Meet And Greet Pass and T-Shirt.
La Trémoille is a 5 star luxury hotel located in the heart of Paris’ fashion district. Paying heavy attention to spacing and line weight, I modified a typeface for their new logotype to give their brand a fresh new look. Being a hub for newlyweds and romantic getaways from around the world, I knew it was important to incorporate both French and English languages on toiletries amongst other tangibles. Below is a close-up shot of some of the applications. The typographic hierarchy on the toiletries is more legible. Trajan Pro is a typeface that’s authoritative and when tracked out, it communicates luxurious.